Google Analytics: Can I target utm_term in an Advanced Segment?

by ptim   Last Updated May 16, 2018 14:04 PM

I want to track clickthroughs from emails using tracking URLs (eg crafted at URL builder). I'm planning out the various terms to ensure that I have max flexibility in future, and can accommodate, and track different versions of the email (some crude AB testing).

I have found that in the advanced segments panel:

  • Campaign maps to utm_campaign,
  • Source maps to utm_source,
  • Ad Content maps to utm_content, and
  • Medium maps to utm_medium

Can I target utm_term?

Is this likely to be useful, or am I overthinking this :)

Tx for your consideration

looking for the utm_term

Answers 3

Yeah its very useful if you are using only Anlytics to track your traffic . If you are using any other powerful software than no need .

Ashisha Nautiyal
Ashisha Nautiyal
August 26, 2013 04:15 AM

utm_term maps to 'keyword', as in the image above...

(sorry, I wasn't sure that was the case when I asked, or if what I wanted was useful... it is!)

October 02, 2013 05:56 AM

Here's the best thing to do...

When sharing a link, posting it to Twitter, sharing on Facebook etc... just look at the link in the address bar of your browser. For example:

Look for the question mark, followed by "utm." It doesn't matter what comes afterwards. For example, "?utm_term=.meanlinglesscrap#.nobodyreallyneeds"

Before you share you link, just delete all the useless stuff! In the above Buzzfeed example, you can just share:

... and the link still works! But now you don't have this sneaky tracking, following code going from place to place.

Happy to be of assistance! ;)

May 16, 2018 13:46 PM

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