Gamification app walkthrough description

by Brian Moon   Last Updated May 20, 2015 03:07 AM - source

We're creating a gamification application that uses crowd sourced data to track animals within a region. On the first page of the walkthrough, the product owner has stated that we should state the purpose of the app.

"Our government is spending a lot of money doing aerial surveys on animal population. Through the app, you can input information that becomes part of a larger database. This will then, allow us to continue estimating animal population, while reducing the costs of traditional aerial surveys. The app also allows you to post images and share with the community."

Is this information necessary in a gamification model? I thought hiding the rational of the app and just providing a gamification system will make it more "fun" and allow users to upload useful data.


Answers 2

Apple's word isn't final when it comes to UI design, but they make it a point to talk about this in the iOS Human Interface Guidelines:

As much as possible, avoid displaying a splash screen or other startup experience. It’s best when users can begin using your app immediately.

enter image description here

The barrier to entry should be as low as possible for first-time users. I'm definitely in agreement with merqri that the message would be better suited for a separate "About Us" page.

May 19, 2015 15:11 PM

Agree with both of the above answers -- get users right into the interaction and link off for an explanation of "How It Works".

Different context, with different constraints, but 23andMe does a pretty good job of minimizing what could be a really complicated explanation, see

May 19, 2015 18:33 PM

Related Questions

image first or text content first?

Updated October 17, 2017 13:16 PM

How long should a good onboarding experience be?

Updated May 11, 2017 12:16 PM

Walkthrough to explain unusual information

Updated February 01, 2019 00:16 AM

New dashboard feature walkthrough

Updated May 12, 2018 14:16 PM